Shop Nature Optix

Shop Nature Optix

Design
frontend
backend
Team
3 specialists
Start
2021
Days
86 working days
Country
US
Hours
180
Shop Nature Optix

Development of a store for selling binoculars. Developed a product card, filter and checkout

Problems.

We identified the problems to then formulate solutions. This allowed us to identify the features that have a big impact on the user experience and on which we need to focus

Our store is importantly managed and we do not understand how to develop it

Our competitors have product cards on several screens. Can we enhance it?

The design of the store is template and we want something more unique

Fedex delivery and Authorize.net payment required (pay by card)

Work process

1

Research

1
Interviews
Competitor research
Structure formation
Estimates
2

Prototyping

2
Finding ideas
Creating a prototype
3

Corporate design

3
Home page
Home page responsive
All pages of the site
All responsive
UI Kit
4

Web development

4
Selection of plugins
Layout and creation of elements for the designer
Filling in content for the test
5

Launch and testing

5
Testing payment gateways
Transferring to a client’s domain and hosting
Setting up form submission and analytics
Admin instructions

Colors

#9EC789
Main
#1A1A1A
Black
#FF5353
Highlight 1
#FFC700
Highlight 2
#F5F5F5
Background 1

Typography

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Web design

Concept

We developed a logo and selected a color scheme. Fresh design, restrained colors taken from the company logo and adapted for use on the website. Separate blocks highlight important information and point to its more detailed explanation.
Overall, the website design is structured and clear.

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Web development

The WordPress and Woocommerce control panel are connected. Developed a product card, filter, and checkout

Aspects
  • Product card
  • Filter.
  • Checkout
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Shop Nature Optix
Issues Process Website Design WebDev
Shop Nature Optix